Currently, the focus of NFTs has been their tradable, obscenely high value, their attachment to celebrity affiliation or as a way to gain entrance into exclusive virtual environments.
With social media now offering personal profile links linked directly to an owner's NFTs, they are growing in popularity as a way to communicate personal taste, social status, common interests, and community affiliation.
They will soon grow IRL to grant exclusive access to events, products/services, and benefits -- this is called utility. As NFTs this exclusive member-only access so will NFTs popularity, usage and ultimately their value.
This is the concept that IconoCraft Brews is expanding on. We're creating a universal one-of-a-kind digital asset accessible for all craft brew lovers and craft brewers alike:
The IconoCraft Brews NFT Community!